'The speed at which an individual can make a company, a product, and market it to people is instant. 'Everything to do with publishing is becoming digital,' he said. Now content creators and developers can not only handle everything to do with making games, but releasing them as well.

The first was what Ahmad refers to the вЂatoms to bitsвЂ™ process. What had changed? PlayStationвЂ™s attitude as it came to realise the ongoing indie revolution was based on three pillars. You have to take radical action.'ДЇast forward to GDC 2013, and everyone was talking about both PlayStation as a whole and Vita at GDC, according to Ahmad. You donвЂ™t change the course of supertanker by saying you want to go another way. But what he didnвЂ™t know was I had been told to tear up the rule book. 'He wasnвЂ™t being rude, he was being forthright and honest. At a meeting with Miles, he spent the first 15 minutes saying how shit Vita was. 'And it wasnвЂ™t just indies we had trouble getting behind Vita вЂ“ even our favourite partners like Sega and Sports Interactive. 'There was a whole generation of developers that didnвЂ™t even know what Vita was.

'I found myself asking: вЂwas PlayStation even relevant any more?вЂ™,' he told the audience. Last year, he was tasked with bringing more people on board for PlayStation Vita and find out whatвЂ™s happening in the world of software, but some developers werenвЂ™t even aware about the new handheld. We realise we have to be focused and passionate about embracing that new space.'ДЄhmad began his keynote by contrasting his trip to GDC 2012 and that of 2013. 'ItвЂ™s through the experience of the last few years that PlayStation is emerging. New content creators, with new ways of doing things. 'When the power structure shifts to the content creators, the old buildings might still be standing but thereвЂ™s new people in there.

We. the revolution pegi